All work / 01—05
Product, web and brand work, brought together. Explore the case studies, with more project stories to follow.
Festival experience · Creative direction
A connected experience for a sold-out festival.
I led the 2026 creative direction, campaign design, website, owned ticketing and app UX/UI. The festival team managed paid advertising; AtomX developed the app.
My role Creative Director & Digital Experience Designer
2026 edition · Love Reborn · Manali, India
E-commerce · UX/UI · Implementation
43% more website traffic at launch.
I led the move from Wix Studio to Shopify, connecting products, bundles and subscriptions. Website traffic increased 43% at launch. Distribution form submissions and ambassador and influencer signups also increased.
My role Design & implementation lead · Team of two
March–December 2025. The live store has since been redesigned.
Website design · Development
A new website for the International School of Bologna.
I designed and developed the school’s new website, incorporating feedback from the school team. Marketing Director Riccardo Testoni confirms the work was delivered on time and that the team was happy with the final result.
My role Website designer & developer
System strategy · Workflow design
50% less time preparing proposals.
A connected workflow for a confidential B2B destination management company, bringing structured data, dynamic proposals, invoice review and financial reporting into one system.
My role Digital Product & Experience Designer
Setup completed. Ongoing engagement. Limited public case study.
Product design · B2B commerce
5,000+ active B2B subscribers.
Product design for retailer and manufacturer workflows, from catalogue discovery to checkout. The product has 5,000+ active B2B subscribers and achieved a 50% reduction in cart and billing errors. My work covered UX/UI, responsive states and developer handoff.
My role Product designer · UX/UI & developer handoff
Experience & perspective
