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Confidential B2B travel operations project

From scattered records
to connected work.

I designed and implemented a connected digital workflow for a destination management company—bringing data, proposals, invoicing and reporting into one system a small team could manage.

Explore the system
My role
Digital Product & Experience Designer
Focus
System strategy · UX & workflow design · API implementation
Engagement
Setup completed · Ongoing collaboration
00
One connected operational setup

Cover placeholder for a proposal, invoice review and reporting composition. Recreated interfaces will use demo data.

A limited public view of an ongoing engagement. Interface visuals are labelled placeholders. Detailed workflows and live business information remain confidential.

01 / The challenge

Complex operations.
A small team.

Scattered information, repetitive manual work and inconsistent proposals made everyday tasks harder. The main platform also did not support the company’s required German invoice format and process.

The starting point
  • Scattered records
  • Manual proposal edits
  • Separate documents
  • Disconnected reporting
The design directionOne shared foundation.

Clear records. Reusable content.
Connected steps.

A conceptual view of the shift: connect the team’s work around consistent data and repeatable steps.
The defining constraint

Handle complex travel information.
Keep everyday work simple.

02 / What I designed

Four parts.
Designed to work together.

The design connected a reliable data foundation to the documents and views the team needed day to day.

01 / Data foundation

Structure the information.
Make it reusable.

I helped organise more than 3,000 operational records into a consistent structure for the new CRM and its connected workflows. This gave the team a reliable starting point for proposals and the steps that followed.

3,000+Operational records structured
  • Hotels
  • Activities
  • Transport
  • Restaurants
  • Clients
01
A consistent service library

Screenshot placeholder for a structured record view. The future image will use dummy suppliers and service categories.

02 / Dynamic proposals

Adapt the content.
Keep the experience consistent.

I designed reusable, responsive HTML templates powered by variable data. Dates, travellers, accommodation, transport and activities could change for each proposal while the visual and content structure stayed consistent.

Reusable content + project variables → a tailored proposal.

02
One proposal across screen sizes

Mockup placeholder for desktop and mobile proposal views. “Berlin Cultural Programme” is a demo title, not a live client project.

03 / Custom invoicing

Bridge the platform gap.
Keep review in the workflow.

The platform’s invoice process did not fit the company’s needs. I designed an API-connected workflow for structured review, controlled finalization and consistent document generation in the company’s required German format.

  1. Review
  2. Finalize
  3. Generate document

A public overview. Internal validation rules and financial controls are kept private.

03
A focused invoice review

Mockup placeholder for the review interface. Invoice numbers, client details and totals will be recreated with demo data.

04 / Financial reporting

Make the information useful.
Keep the view focused.

I created reporting views that turned operational data into clear financial information. The interface prioritised quick review, simple navigation and long-term maintainability for a non-technical team.

The right information for the task, without overwhelming the people using it.

04
Financial information at a glance

Dashboard placeholder for five summary cards and an invoice table. Any future values will be explicitly labelled illustrative data.

03 / Simplified system flow

One thread through
the entire workflow.

The team moves from structured operational data to proposals, reviewed invoices and financial reporting within one connected setup.

  1. 01

    Structured data

    Organise the records the team works with.

  2. 02

    Dynamic proposal

    Bring reusable content into a tailored proposal.

  3. 03

    Client approval

    Agree the project with the client.

  4. 04

    Invoice review

    Review the document before finalization.

  5. 05

    Finalization

    Generate the final invoice document.

  6. 06

    Reporting

    Make financial information available to the team.

Conceptual public flow. Detailed integrations, decision logic and internal controls are reserved for a private walkthrough.

04 / The outcome

Less repetition.
A more consistent way to work.

The completed setup connects data, proposals, invoicing and reporting. Reusable, variable-driven templates reduced proposal generation time by 50%.

Less time preparing proposals
50%
Operational records structured
3,000+

Tested with the team

From setup to handover.

I tested real scenarios with the project manager and CEO, then prepared documentation and team training. The setup phase is complete; the client engagement is ongoing.

My contribution

Strategy through implementation.

I led the workflow audit, system architecture, UX, proposal templates, invoice and reporting implementation, testing and training.

Shreyas supported data migration. I used Codex as a development copilot and retained responsibility for system logic, design decisions, validation and final implementation.

He is able to translate complex operational requirements into clear, user-friendly and visually consistent solutions.
CEO, B2B Destination Management CompanyTranslated from the original German recommendation letter

A closer look

The public story.
The details, in private.

Explore the design decisions, recreated interfaces and technical approach in a private online walkthrough.

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