Direct, design, buildFrom idea to launch

I work across websites, online stores, product interfaces, creative direction, campaigns and connected workflows; the starting point can be a new idea, a redesign or something that needs to work better

We first identify the priority and what a useful result looks like; that helps us choose the right mix of design, development and content, rather than making the project bigger than it needs to be

Yes; we can start with a defined website update, a campaign, an interface or a workflow that needs attention; you don’t need to commission a full redesign to work together

We agree what the project includes, who is involved and how it will be delivered; if it reveals a useful next step, we can discuss that separately

A short outline of your goal, what is getting in the way and any date you have in mind; Links to your current website, examples, brand materials or existing content can help, but a polished brief isn’t required

If you already know your budget range, share that too; we can use the conversation to clarify the first priority and whether the work is a good fit

Yes; I can work with your founders, marketing team, designers or developers on an agreed part of the project; you collaborate directly with me

At the start, we clarify responsibilities, the people making decisions and the points where feedback is needed; that keeps the work connected to your team’s priorities and avoids overlapping effort

Yes; I connect the visual direction, user experience and build, so the decisions made in design carry through to the finished website or interface; we can also work together on just one part

The scope depends on what you need; we establish the deliverables and technical requirements before committing to the work, including any parts handled by your team

For a focused project, the fee is based on the agreed work; we discuss the goal, deliverables, complexity, content and integrations, then settle the scope, timing and price before work begins

For ongoing support, we agree a monthly scope around your priorities; there is no single price that fits every project, so a short conversation is the best place to start

That depends on the scope, the material already available and the people involved in reviewing the work; a focused update and a new online store need different plans

Tell me about any launch date early; we can work through the dependencies, agree useful checkpoints and decide what belongs in the first delivery; timing is agreed for your project rather than assumed from a standard package

We agree feedback points around the decisions that matter, from direction and structure to the details of the build; clear, consolidated feedback helps the work move forward

If a new request changes the agreed scope, we discuss its effect on the work, timing and fee before adding it; the aim is to keep decisions clear while leaving room for useful discoveries

The platform should fit the way your business works; my portfolio includes Shopify stores, Wix Studio websites and custom development; we look at your content, commerce, integrations and the people maintaining the site before choosing an approach

Editable content is part of that discussion; we agree what your team needs to manage, then build the relevant content structure and controls into the scope

Yes; we can look at navigation, page layouts, product presentation, editable content or the connections between your website and other tools; a new build is one option, but it isn’t always the first step

I’ll need to understand the current platform and setup before confirming what can be changed; from there, we can define a focused improvement or a wider redesign

Yes; work can include creative direction, product storytelling, social and email assets, campaign content and short films; we agree the formats and what material needs to come from your team

I use AI where it helps the work, shaped by art direction and careful editing; it is one part of the production process, with attention to a natural finish and a consistent visual direction

Practical connections between the tools your business already uses; that could mean sending form enquiries to the right place, organising data, connecting APIs or reducing repetitive steps between systems

We start with the business need and the current process; access, platform limits and data requirements need to be understood before we agree an integration or automation

Yes; we can plan further website improvements, new campaign content or updates to your connected workflows as your business changes; this can be a separate project or an ongoing monthly scope

We should discuss any launch support and continuing work when defining the project, so you know what is included and what needs a separate agreement

It suits teams with a changing list of website, design and content priorities rather than one fixed launch; we agree a monthly scope, set deliverables and feedback points, then review what comes next together

If you have one defined goal, a focused project may be easier to plan; we can discuss both approaches and choose the one that fits the work

Handover follows the agreed deliverables; for a website, we discuss the content your team will edit and the access or guidance needed to keep it useful; for design and campaign work, we agree the files and formats you need

Raise any internal requirements at the start, including existing tools or another team taking over development; we can include the relevant handover work in the scope

Bring the new goal and we can assess what needs to change; it might be a small update, a new campaign, a different integration or a larger piece of work

We define the next scope rather than assuming that future work is included in the original project; Ongoing support is also available when you expect priorities to keep evolving