Direct, design, deliverFrom idea to launch

I work across ecommerce, digital products and websites, including custom stores, responsive sites, app interfaces and the systems behind them

My work also includes brand design, creative direction, campaigns, product imagery, print and motion

I can take a project from the first idea through design and delivery, or improve a specific part of an existing experience

I start by asking what the business wants to achieve, who its customers are and what is getting in the way

Over the last ten years, I’ve worked directly with small, mid-sized and larger businesses, learning how different teams, budgets and priorities shape a project; my master’s studies in International Management at IUBH in Germany add a business perspective to that practical experience

For an online shop, a goal like helping more people finish their order can lead to clearer product information and fewer confusing checkout steps

On longer projects, I keep reviewing feedback and available data with the client, then improve the design as we learn what works

I have six to seven years of focused experience across product and web design, taking website projects from custom design through development, launch and updates

I build responsive layouts for phones and larger screens, with a CMS, a content management system your team can use to update the site

I also work on automation, email marketing and SEO, including confirmation emails, page titles, descriptions, redirects and checks that search engines can find the pages

For the International School of Bologna, this included a bilingual website and application workflows

For Avanti Schools Trust, I designed and developed a 19+ page website, including responsive layouts, CMS setup and SEO migration

I also designed and developed Nitesh Gor’s website with 79+ CMS-powered pages, handled the SEO migration and trained the team to manage the content

I design and build online shops around how people find a product, choose the right option and complete an order

The work can include product pages, collections, carts, subscriptions and customer emails, with the payment and shipping tools the business needs

Product presentation is part of that work too, including product-page photography, AI-assisted photoshoots, compositing and retouching; I shape the lighting, setting and visual style, then refine the images to keep the product details accurate

For NinePastSix, I customised a Shopify store and connected product information, payment choices and branded messages; for DRINK IV-X, I created product imagery, moved the store from Wix Studio to Shopify and connected flavour selection, subscriptions and affiliate sign-up

I review the whole shopping journey so the parts feel connected

I help turn a brand’s direction into consistent work across its website, campaigns, product imagery, print and motion

I can shape a campaign idea or build on an identity the client already has, choosing how it should look and feel in each format

For Voodoo Valley, I worked across the festival’s identity, campaign, print, website and app design; for NinePastSix, I applied its existing identity to the store, product storytelling and campaign content

I also work with other creatives when a project needs specialist production

I use Figma every day, from the first moodboard to the screens, content and reusable files a team needs

I make moodboards to explore imagery, colour and typography, and use them to agree on the art direction before building out the design

I design website and app screens, edit images and create social media content; working in one shared space helps me keep those different formats consistent

I build clickable prototypes and UI animations to show how navigation, transitions and feedback should work, so the team can try the experience and review it before development

I create reusable components, such as buttons, forms and product cards, and organise them into design systems with shared styles and clear rules; layouts that adjust to changing content and screen sizes make the files easier to maintain

For Kidcity, this included shopping screens, city order states and prototypes for review with the team; I prepare the designs and notes developers need to understand the layout, interactions and different states

I’ve worked independently for more than six years, staying focused on design and digital work and learning continuously along the way

I’ve been fortunate to work with clients who trusted me with projects from start to finish; that has taught me how design, content, development and the practical systems connect

For an online shop, I consider the product page, cart and confirmation email together, so each part supports the next

I learn new tools when a project needs them and have built my own workflow with AI tools to help me work faster, handle repetitive tasks and improve the quality of the result; I still review the output, test the important steps and refine the final work myself

Yes; I can lead a defined project or work alongside your Creative Director, marketing team, designers and developers; I’m comfortable applying existing guidelines, developing the work independently and refining it through shared feedback

Yes; my hands-on work includes photographic compositing, retouching, print artwork, motion and video editing; each project makes my contribution and any supplied imagery or specialist collaboration clear

I use AI as an assistant across most of my workflow, including custom code, data structuring, copywriting, image generation, CMS updates and design changes; I shape the direction, review the output and bring the parts together into the finished work

For Shopify, I work in Codex with MCP tools; for Wix, I use headless tools and MCP to help with development, content and updates

For video, I use AI tools to create visual material and loops, then use video editing and sound design to bring those elements together as a finished piece; image generation also supports concepts, product visuals and campaign assets

I share work at useful decision points, respond to consolidated feedback and carry the details through delivery; your team receives the relevant working files, final formats, reusable templates and guidance for the work we agree

I’m based in Berlin and collaborate remotely with clients, agencies and teams around the world; share the project, role or ongoing support you have in mind and we can discuss the fit, timing and way of working

Book a call or email me to get started

I’m curious about new technology and keep learning and testing new tools; over the past couple of years, I’ve built a regular workflow that helps me design, build and finish the work

The tools I use regularly now include Figma, Photoshop, DaVinci Resolve, LottieFiles, Jitter, Higgsfield, Codex, Base44, ChatGPT, Microsoft Clarity, Wix Studio, Wix Headless, Shopify, Google Workspace, AppSheet, Apps Script and Google Sheets

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