← Selected work

Good energy.
Better commerce.

Drink IVX / A Shopify experience built around the way people discover, choose and come back.

Engagement
March–December 2025
Client
New York
Platform
Shopify · Broadcast
Team
Led a two-person team
DRINK IVX / Project filmMy 2025 version. The live Drink IVX website has since been redesigned.

The platform decision

A foundation for
the buying journey.

This chapter will document why the business moved from Wix Studio to Shopify, the alternatives considered and the trade-offs behind the implementation.

Content placeholder — decision evidence and migration details to follow.

The shopping experience

Four products.
Many connected decisions.

01 / Discover

Find the right product.

Navigation, homepage and product-page evidence will show how the range was introduced.

02 / Choose

Build the right order.

Bundle, subscription and cart examples will show the interaction and implementation details.

03 / Return

Make the next visit easier.

Account and loyalty journeys will show how the experience continues after purchase.

From design to implementation

Close to the details.

Planned evidence includes sections, templates, metafields, metaobjects, Liquid functionality and the connections between Shopify subscriptions and the storefront. GoAffPro will be described specifically as the influencer and affiliate management integration.

Content placeholder — annotated screens, usability findings and verified outcomes to follow.

Explore the work

Another world.
The same ownership.

Voodoo Valley