Love Reborn · Manali
From the first post
to the final
wristband.
I led the creative direction and digital experience for Voodoo Valley’s sold-out fifth edition, connecting a five-month campaign, website, owned ticketing and festival app.
See the ticketing journey
- 2026 edition
- Sold out.
- Full-campaign impressions*
- 27.5M
- Unique website visitors*
- 121K
*Reported post-festival figures. Campaign impressions reflect the combined work of the wider festival team.
At a glance
- Challenge
- Evolve a familiar festival identity while connecting discovery, ticketing and the on-site experience.
- Pivotal decision
- Bring booking, ticket delivery and reminders into the festival website, giving the team control over the ticketing experience.
- Outcome
- Sold-out 2026 edition, 121K unique website visitors and 2,052 app downloads. Reported figures supplied for the project; campaign results reflect the wider team.
The challenge
A familiar festival.
A more connected experience.
The 2026 edition needed to mature the existing identity while staying recognisable. It also needed to move ticket sales away from a third-party platform.
I brought booking, ticket delivery and reminders into the festival website, then designed the on-site app experience with AtomX handling development.
01 / Brand evolution
Evolve the identity.
Keep the recognition.
The identity needed to feel new while remaining recognisable. I kept the existing logo and its connection to nature, music and community, then changed the typography, layout and imagery around it.
The familiar foundation.
The existing logo, selected colours and real festival photography kept the connection to previous editions.
A more focused expression.
New typography, cleaner layouts and more open space, supported by rich violet, dream-like landscapes and metallic details.
Love Reborn.
Come back
different.
Less noise.
More you.
Campaign delivery
A system that could
keep up with change.
Artists, sponsors and practical information changed during the campaign. Reusable rules for typography, colour, layout and imagery let me produce new content quickly while keeping it recognisable.
- Campaign rollout
- 5 months
- Posts & carousels
- 45+
- Reels & videos
- 20+
- Newsletters
- 2
Love Reborn 
This is home Artist spotlight | Neska 
The festival app The Pulse | Air 
Sold out Customised festival gear 
With intention, with kindness Just another happy day
I led creative direction and campaign design, supported by one video editor. The festival team supplied photography and raw footage, and managed paid Meta advertising.
02 / Website & owned ticketing
Bring booking
into the festival.
I designed and developed a responsive Wix Studio website with more than eight pages. Artists, experiences, accommodation, venue details and FAQs gave visitors the information they needed before choosing a ticket.
Desktop website 
Mobile website
The pivotal decision
Own what happens
after payment.
Previous editions used platforms such as Paytm Insider and Skillbox. I brought ticketing into Wix Studio Events, customising selection, confirmation, QR generation, PDF tickets, emails and reminders around Razorpay’s payment processing.
The festival team could manage the ticketing experience and customer data, with more scope for tracking and remarketing.
The tradeoff: we gave up the ticketing platforms’ audience reach. The Voodoo Valley team and I chose an owned booking experience to gain more control over customer data and personalisation, and to enable faster payouts. Several successful editions gave us an established audience to build on.
Visitor journey / Discovery to entry
- 01
Discover
Meta content or a referral
- 02
Explore
Artists, experiences, venue and stays
- 03
Choose
Select a ticket or package
- 04
Pay
Complete payment with Razorpay
- 05
Receive
Confirmation email + PDF ticket with QR
- 06
Prepare
Receive reminders before arrival
- 07
Enter
Check in with the QR ticket
03 / The on-site experience
The ticket gets you in.
The app takes it from there.
I designed the app’s user experience and interface for wristband connection, balance and top-up, artist schedules, notifications and venue navigation. AtomX handled technical development.
Visitor journey / Entry to participation
- 01
Collect
Receive a festival wristband
- 02
Connect
Link the wristband to the app
- 03
Top up
Add money to the balance
- 04
Pay
Use the wristband for food and drinks
- 05
Explore
Find schedules, updates and locations
Design iteration / Venue navigation
From a pin on a map
to a walking route.
The early app map showed a venue image with icon pins. In a crowded festival, attendees needed a practical way to reach stages, washrooms, first aid and cash desks.
A location to look for.
The static map marked places, but left attendees to work out how to reach them.
Directions to follow.
Select a location and tap “Visit now” to open Google Maps with walking directions already selected.
A festival team member captured each location’s latitude and longitude with Apple Compass. I matched the coordinates to the correct places in the design. AtomX implemented the map points and the handoff to Google Maps walking directions.
Delivery flow / From coordinate to destination
- 01
Locate
Festival team confirms a place on site
- 02
Capture
Team records coordinates with Apple Compass
- 03
Organise
I match the screenshot to the correct place
- 04
Implement
AtomX adds the point to the working app
- 05
Navigate
Visit now opens Google Maps walking directions
After the festival, the team relayed attendee feedback about finding places faster, keeping up with set times and locating washrooms more easily.
04 / Reported outcomes
A sold-out edition.
Results with context.
The 2026 edition sold out. These reported figures cover campaign reach, website and communication activity, app downloads, and visits across the three festival days. Campaign-wide results reflect the wider team’s work.
Campaign reach.
Combined work of the wider festival team
- Full-campaign impressions
- 27.5M
- Full-campaign reach
- 8.5M
- Instagram follower growth
- ≈47%
12.6K → 18.5K followers
Source: post-festival figures supplied by the Voodoo Valley team. The 27.5M campaign total spans performance marketing, website, email and WhatsApp activity. The festival team managed paid Meta advertising.
Website & communication.
Different measures of audience engagement
- Unique website visitors
- 121K
- Website sessions
- 143K
- WhatsApp open rate
- 17%
- Newsletter click-through rate
- 8%
Source: supplied website and communication results. My analytics review used Wix Analytics, Microsoft Clarity and Meta reports.
Festival app downloads.
Reported by AtomX
- Combined app downloads
- 2,052
- App StoreiOS downloads
- 1,873
- Google PlayAndroid downloads
- 179
Source: AtomX, reported download totals for the festival app.
Three days in Manali.
29–31 May 2026
- Total visits/check-ins across three days
- 7,660
- Cities represented
- 102
- Countries represented
- 19
Source: supplied post-festival attendance figures. Visits/check-ins across three days are not a count of unique attendees.
Instagram profile captures show 12.6K followers before the campaign and 18.5K afterwards. Growth reflects the wider team’s work, including paid advertising managed by the festival team.
He combines design thinking with practical execution, translating an ambitious festival concept into a clear, engaging and consistent digital experience.
The takeaway
Carry the experience
all the way through.
The important work happened between touchpoints: payment and ticket delivery, wristband and app, and coordinates and real places.