Senior Product & Digital Experience Designer combining product thinking, visual craft and technical understanding. Ten years across design disciplines, with approximately six to seven years focused on product design, UI/UX, web and e-commerce. Hands-on ownership from initial direction through delivery, with experience leading teams of up to four.
Selected experience
2016–present
Independent multidisciplinary designer
Product design, web, commerce and creative direction.
Own engagements across research, structure, UX, UI and implementation.
Connect brand discovery, product exploration, purchase and retention.
Collaborate across design, development and marketing, with hands-on small-team leadership.
March–December 2025 · Freelance
Drink IVX · New York
Design and implementation of a Shopify commerce experience, leading a two-person team.
Owned migration from Wix Studio to Shopify, using the Broadcast theme.
Designed product, bundle, cart, subscription, loyalty and account journeys.
Worked with Liquid, metafields, metaobjects, Shopify subscriptions and GoAffPro for affiliate management.