Spectrum Psychology | Danish Qamar

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Spectrum Kenya

Responsive Website Design | Developement

Designed a fully responsive website, boosting client bookings by 30% and increasing traffic by 80%.

Timeline

September 2023 - October 2023

My Role

Web Designer

Platform

Responsive Website

Services Provided

Wix Studio Responsive Website

Tech Stack

Overview

Spectrum Psychology, a psychology clinic located in Kenya and owned by Safeena Nazar, a UK-licensed clinical psychologist, sought to redesign their website. The need for this redesign stemmed from the previous website's lack of user-friendliness and its failure to be optimized for mobile devices.

My Role

As a Web Designer and Developer, I built the Spectrum Psychology website from the ground up using Wix Studio. I focused on enhancing the visual design and user experience.

Problem

The previous website was cluttered.
The copyright content was not properly managed.
Navigation on the site was confusing.
The site was not optimized for mobile devices.

Defining The Problem

Goals

The redesign focused on improving key aspects of the website to enhance user experience

Develop a durable website using Wix Studio.
Ensure the website's design is consistent with the brand identity.
Construct a website that is optimized for mobile devices.

Impact

Hooray, we launched the new responsive website In October 2023!

We saw a 30% rise in new client bookings within the first two months of launch.

We saw an 80% increase in traffic.

Design Solutions

Following Safeena's guidance on the target audience, objectives, visual design, content, and constraints, I immediately began designing and developing the website, mindful of the time limitations.