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Target User Personas
I interviewed a few dog lovers friends to understand the kind of audience. Furthermore, I analyzed the loyal users of the competitors to create an initial broad understanding of the personas I may be focusing on.
Then I recruited 3 people among my network which suit the persona profiles. I scheduled a short call/chat with each one of them to get a basic understanding about their behavior before usability testing at a later stage
Responsive Web Design Dog Adoption From Nearby Shelter
Designed By : Danish Qamar
Understanding The User
User Journey Maps
Problem Statement & Hypothesis
Adam is a Busy Student & a Dog Lover who needs an To adopt a dog from a nearby animal shelter because He wants a new friend with whom he can spend time after school
If Adam can check about the shelter authorization then he can visit the dog as soon as possible
Liela is a Busy Housewife & a Dog Lover who needs To adopt a dog from a nearby animal shelter because Dogs from animal shelter are mostly home trained
If Liela can get detailed information about the dog's medical history then she can decide quickly to adopt a dog
User Journey Map
Persona : Leila
Goal : Adopt Dog From Nearby Shelter That Suits her Family Lifestyle
Designing Daisy's Users Journey Revealed how helpful it would be to have a dedicated place for adopting dog
To empathize with the users, I also a created empathy maps and user journey map to dig deeper into each stage that our personas go through while browsing for dogs to adopt from nearby shelter
After exploratory and market research, I had gotten a fair understanding of the primary Site Map for The Dog Adoption Website. User flow allowed me to see the complete app experience at a holistic level. Furthermore, this flowchart helped me make a checklist of all the pages to be designed
Starting The Design
Low Fidelity Prototype
Refining the Design
Hi Fidelity Prototype
Final UI Design Mockup
Final High Fidelity Prototype
Check Full App Prototype in Figma here
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User Research Summary
I chose a simplistic Lean UX approach to my project. I constantly pivoted my design based on the feedback from relevant users and experts at the earliest. I performed foundational user research (Surveys & Interviews) to understand more about the personas that is the target audience of the App.
The Product : Adopt Dogs From Nearby Shelter
Duration : 2 Weeks
Problem : The target users face difficulty in finding dogs that can match their lifestyle to adopt from nearby shelter.
Goal : My goal was to design a Responsive Website that is simple for all users and allows users to easily find and Meet Dogs to adopt from nearby shelter.
My Role : Lead UX Researcher , UX Designer , Branding & Visual Design
My Responsibilities : User research, wire-framing, prototype, usability testing, iteration, and the creation of the final high-fidelity prototype.
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