Responsive Web Design and Visual Branding for a World-renowned Steel Roll Manufacturer/Exporter.
The primary goal was to establish a strong online brand for the client, a top-tier steel roll manufacturer and exporter, by creating a responsive web design and incorporating impactful visual branding.
UX Design, Website Design & Developement, Video Content Design
1 UX & Web Designer / Developer
1 3D Designer
1 Video Editor
My Tech Stack
For Website Design & Development
For Graphics Design & Photo Editing
For Video/Visual Editing
Web Development Platform
The responsive website was designed and developed from scratch using Editor X, an advanced web design and development platform that combines design flexibility with almost no code.
Tto understand audience & business needs and goals.
Web Design & Development
Design and develop website on Editor X
gather feedback from client after testing
Refine prototype and iterate for improvement
Research - Project Initialization
To gain a profound understanding of the business and user requirements, extensive competitive analysis and client interviews were carried out. This preliminary research provided valuable insights into the client's industry and target audience, which helped inform the design and content strategies.
Visual Content Production
A video team was mobilized to capture footage of the client's factory and steel roll manufacturing processes. These visuals were then skillfully edited to portray the company's workflow, production standards, and commitment to quality. The resultant video content was designed to engage website visitors and offer a unique inside look into the company's operations.
Responsive Web Design Implementation
Leveraging the capabilities of Editor X, the website was built to be responsive, ensuring it displays correctly across different devices, from desktop computers to mobile phones. This ensured an optimal user experience, regardless of the device used to access the website.
The end product was a robust, interactive, and visually striking responsive website that established a significant online presence for the client. The successful collaboration between different specialists, the application of Editor X's advanced capabilities, and the strategic use of visual content resulted in a website that truly embodied the client's brand and met the user's needs. This case showcases the power of responsive web design and effective visual branding in strengthening an online brand.
INFORMATION ARCHITECT - SITEMAP
End-to-End Project Leadership: Being entrusted with the full responsibility of the project provided a profound understanding of the many facets involved in developing a strong online brand. It presented an opportunity to not only conceive and design the project but also oversee its execution, which proved to be a valuable learning experience in project management and leadership.
Collaboration and Teamwork: The project underscored the importance of cross-disciplinary collaboration. Working in tandem with videographers, editors, and 3D designers brought forward a diversity of ideas and skills, enriching the overall project outcome. It was essential to maintain open communication and a clear vision to ensure seamless collaboration.
Strategic Visual Branding: It was crucial to learn how strategic visual branding, in the form of on-ground videos and 3D product models, can significantly enhance the user experience on a website. Crafting the right visual message is key to engaging the audience and reinforcing brand image.
Importance of Research: The project reiterated the importance of thorough initial research, such as competitive analysis and client interviews. These steps helped to deeply understand the business and user requirements, enabling the creation of a design and content strategy that truly resonates with the target audience.
Responsiveness and User Experience: One of the critical learnings was the need for responsiveness in web design. Ensuring the website displays correctly on various devices is paramount to providing an optimal user experience, retaining visitors, and building brand credibility.
Leveraging Advanced Web Design Tools: Utilizing Editor X, an advanced web design platform, was a learning curve that showcased the importance of staying up-to-date with current technologies in web design. It offered design flexibility and code security, reinforcing the significance of using effective tools in web development.
3D Product Designs
3D Designer was brought onboard to create custom 3D product models of the steel rolls. These 3D models were incorporated into the website to provide visitors with a detailed view of the products, enhancing user interaction and experience.
Website Launch and Feedback
Post-launch, the website received a positive response from the client, confirming satisfaction with the visual branding and web design. The use of the on-ground video and 3D models significantly enhanced the website's user experience, contributing to the overall success of the project.
In the face of daunting challenges, such as scorching factory temperatures and a complex drone shoot amid obstacles, our team persevered. The unwavering dedication of our video crew, coupled with the commendable support and hospitality of the Bharat Roll team, allowed us to successfully complete the shoot on time. This project showcased the incredible power of teamwork, adaptability, and resilience when overcoming adversities.
Reference For 3D Design
In designing all the 3D product photos, we adhered closely to the reference images provided by the client. Our goal was to replicate the original product as accurately as possible.