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After Party
Ticketing App For Night Clubs & Pubs Nearby
Designed By : Danish Qamar
Project Overview
The Product :
Browse events and book tickets from night clubs / pubs nearby
Duration :
4 Weeks
Problem :
The target users face difficulty in finding and booking cover charges , beverage's and tables for nearby clubs or pubs. They feel disappointed with the fact that it takes hours of research to find affordable Events , Tickets , tables & beverage's of their choice near them to enjoy with friends over the weekend.
Goal : My goal was to design an app that is simple for all users and allows users to easily find and book Tickets , Cover Charges , beverages or Tables from nearby Night Clubs or Pubs
My Role :
Lead UX Researcher , UX Designer , Branding & Visual Design
My Responsibilities :
User research, wire-framing, prototype, usability testing, iteration, and the creation of the final high-fidelity prototype.
Target User Personas
I interviewed a few regular club goers friends to understand the kind of audience. Furthermore, I analyzed the loyal users of the competitors to create an initial broad understanding of the personas I may be focusing on.
Then I recruited 5 people among my network which suit the persona profiles. I scheduled a short call/chat with each one of them to get a basic understanding about their behavior before usability testing at a later stage
Problem Statement & Hypothesis
Alex is a music label manager who needs an easy app to book cover charges or tickets from nearby night clubs or pubs because he likes to party on the weekends with friends.
If Alex can avail early bird discount on the app then he can save some money for Food & beverages
Daisy is a Professional Model who needs to Pre book Tables and F&B from nearby night clubs or pubs because she likes to party on the weekends with her collegues & friends.
If Daisy can get detailed information about the upcoming events on the app then she can plan her weekends quickly
User Journey Map
To empathize with the users, I also a created empathy maps and user journey map to dig deeper into each stage that our personas go through while booking tickets from a Night Club or Pub Nearby.
Persona : Daisy
Goal : Book Tickets or Tables fast & Easy
Designing Daisy's Users Journey Revealed how helpfull it would be to have a dedicated booking app for nearby clubs and pubs.
Competitive Analysis
User Flow Of Ticketing
After exploratory and market research, I had gotten a fair understanding of the primary user flows for After Party app. User flow allowed me to see the complete app experience at a holistic level. Furthermore, this flowchart helped me make a checklist of all the pages to be designed
(Represented by Rectangle Shapes)
Lo-Fidelity Prototype
Usability Testing Plan
To test the low-fidelity prototype with real users I planned a usability testing session With 5 Participants.
See the full Usability Testing Report here.
Affinity Mapping to categorize observations
I divided the observations from usability testing sessions among these categories
Pattern & Insight Recognition in Research Observations
Here are the insights I found in usability testing :
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Not Intuitive to add tickets
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People Wanted more detail about upcoming events
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People Wanted map view for table booking
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People Wanted more description for upcoming events
Refining the Design
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Mockups
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Hi Fidelity Prototype
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Accessibility
Final UI Design Mockup
Final High Fidelity Prototype
Check Full App Prototype in Figma here
User Research Summary
I chose a simplistic Lean UX approach to my project. I constantly pivoted my design based on the feedback from relevant users and experts at the earliest. I performed foundational user research (Surveys & Interviews) to understand more about the personas that is the target audience of the App.
Understanding The User
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User Research
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Personas
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Problem Statements
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User Journey Maps
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Competitive Analysis
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User Flow
Starting The Design
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Paper Wireframes
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Digital Wireframes
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Low Fidelity Prototype
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Usability Studies
Digital Wireframes
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